Focus Group Answers Explanations (advert)

- What is your knowledge of anti-piracy?
They know that piracy is watching or downloading things illegally and that people can be fined if caught doing it.

- What piracy adverts catch your attention?
The most common advert that catch their attention are ones which are memorable, through being shocking or funny. Also adverts that make comparisons.

- What type of things would you want to see in an anti-piracy advert?
Something that shocks the audience or makes them laugh. Mainly something that scares the audience into not going onto the websites anymore and ones with a clear target audience.

- When do you usually pay attention to anti-piracy adverts?
They mainly have to pay attention to these adverts in the cinema as they all said that it is when they are forced to watch the adverts, whereas at home they would use that time to go to do other things before the film actually starts.

This information is helpful when planning/creating my own advertisement as it goves me ideas on what the target audience finds interesting and captivating.