Ident planning documents

Exploring the brief

Design an ident for a new digital TV channel, The Grid, due to launch next year. The target audience is 18-30 year olds and they aim to broadcast a mix of music videos, reality TV shows and youth-orientated chat shows.

This is a collage of what the target audience for this channel is like. As it is 18-30 year olds they are in their prime partying age. This is around the time that they go clubbing before settling down thus the photos of parties and alcohol. 

As The Grid's target audience is 18-30 year olds, this is a collage of some of the most popular artists, TV shows and youth-orientated chat shows that appeals to them. As you can see from the collage above, I have included these because I feel that The Grid's target audience would best relate to them. The TV channel would include a wide range of shows such as comedic shows like The Midnight Beast, some reality shows such as The Jeremy Kyle show and some horror related shows such as American Horror Story. The channel will also include music videos from a range of artists such as All Time Low, Kanye West, Taylor Swift and many more "popular" style videos.


3 original ident mindmaps

Main Idea Developed Into A Series Mind Maps

Production schedules

Production Schedule 1

Production Schedule 2

Production Schedule 3

Risk Assessments

Music Videos Ident - Risk Assessment

TV Shows Ident - Risk Assessment

Mixed Shows Ident - Risk Assessment

Resources( Props) and Actors Lists

Resources and Actors List TV Shows Ident

Resources and Actors List Mixed Shows Ident

Resources and Actors List Music Videos Ident

Storyboards of series

Music Video Ident:

This ident is made to look like a social media site. This ident is for music videos and have a different music video on each square. Using bright colours like red and blue as they are neutral colours and can represent a youthful night. 

TV Show Ident:
This ident is made to look like a social media site too. This ident is for television shows and have a different tv shows in each section. Using bright colours like blue as it is the typical colour used for social media sites which are mostly used by teenagers and young adults.

Mixed Shows Ident:
This ident is made to look like a social media site aswell. This particular idea for the ident is for a mixture of both television shows and music videos and show what people have chosen on social media to be played next. Using bright colours like green as it is a neutral colour and can represent a youthful night.

Drawing of on screen graphics

I chose this as my logo and on screen graphics as I feel it fits with the whole theme and look of the channel. The use of the black background and flickering lights are relevant to the target audience as it is similar to a club lights vibe. It is also pretty simple with natural colours which appeals to the target audience as it is not to complex or childlike.

However after trying to create this on photoshop I began to realise this logo doesn't fit the theme of the ident as well as I had previously thought. Therefore I changed the logo to more of a neon sign. I chose a neon sign in order for it to apply to the target audience more as it fits their age. This logo is also very hip and modern as it is a neon sign and this is appealing to the target audience as they are interested in going out to clubs and listening to the latest things. Around this age the audience is going clubbing and thus fits the whole young adult theme. This is the new logo.

The Grid Graphics

Sound and music decisions

Music Videos Ident
This ident would be focused on music videos and the music part of the show, so I thought that a mash-up of popular music would be a good idea so I searched online and found some examples:


Maybe using a shortened version of this for the background music.
This one from 00:13 onwards.

There would also have to be a voiceover present and so I thought that it could be a group of people saying "up next on the grid". This could represent the age group it is aimed at as the voices would be teenagers/young adults and possibly a music group.
There also needs to be some type of sound effects when the animated "the grid" logo appears on the screen, these are the most relevant ones I chose.


This could be used when animating the grid logo to come into shot.

This clinking sound might be used when the lights on the grid logo flash on and off.

Use this for when "the grid" is being typed into the search bar.


TV Shows Ident
This ident would be focused on popular (reality)TV shows, so I thought that a mash-up of popular tv show music intros would be a good idea so I searched online and found this as a good example:
Possibly make something similar to this with relevant TV show theme songs.

 

Use this for when "the grid" is being typed into the search bar. Along with the other sound effects present in the previous ident.


Mixed Shows Ident
This ident would be a mixture of music videos and popular TV shows, so I thought that a mash-up of popular music would be a good idea with some so I searched online and this as an example of the type of music to be played:
Maybe use this for the background music when it looks like they are scrolling through the messages.

Use this for when "the grid" is being typed into the search bar. Along with the other sound effects present in the previous idents.