Audience Feedback Survey

This is the audience research for my advertisement. It allowed me to figure out what was wrong with it and what areas I was able to improve on. The feedback was based around 3 questions, which were: what is the advert about, how is the message enforced, what was most creative about it and is there anything that could be improved. This came back with a variety of responses. Most of my peers understood what the advertisement meant and what actually happens in it, which was a good start. They were mainly sure that the message of anti-piracy was enforced by the shot of the director showing their sad emotion, thus creating the thought that there was a bad thing going on. A general consensus of the most creative shot of the entire advertisement was the zoom out shot from the computer screen. However the things that they believed could be improved was the shots of the “past”. The general thought was that it could be extended and use a few more shots, with one saying that the start could be a little clearer of the plot.