3 animatics with explanations of what they are about

This advert is about a teenager who is sat at home watching an illegal movie. While watching the film, a voice comes from the computer saying "you shouldn't be watching this *name*". The teenager continues their day while the voice keeps scaring them, wherever they go. I don't think I am likely to use this idea for my advertisement, as the message isn't conveyed in an effective way.



This advert is about a director who is sat in a busy place looking very sad, it then it shows the director remembering filming one of their films. It then cuts to a shot of a teenager watching the movie, but pans to a shot of the director realising it is a pirated version as the colour drains from the image of the sad director. Personally I think this would be the most effective way of portraying to the audience the effects of piracy. It also has an emotional element to it thus causing it to be memorable for the audience.



This advert contains clips of pop-ups on the teenagers screen as they are watching a movie illegally. The pop-ups are very personal and end up scaring the teen. I don't think I am likely to use this idea for my advertisement, as the message isn't conveyed in an effective way.