Market Research - Advertising placement

Market research is the process of gathering important information about customers needs and preferences. The information gathered from market research helps to make wise and profitable business decisions.


The target audience for this advertisement is school aged teenagers.

The following presentation is showing five possible channels I might advertise on, with evidence. 

Overall I think the best channel for my advertisement to be on would be MTV, during breakfast/daytime for many reasons. One reason why I would choose this channel is that it means that the advertisement is played to the target audience, school children around the age of 12-18. MTV has experienced ratings growth over the last two years among their target audience of 12-34 year-olds, thus making it an ideal channel for the advertisement to be played on. Another reason to advertise on MTV is the price of advertising for a 30 second slot. It is actually quite cheap, the price ranges from around £10-£400 for one 30 second slot. Also breakfast/daytime slots are when the channel is at its most peak times.