ident

There are many differences between the 2003 "oh yes" ident for BBC Three and the current 2013 ident.
The 2003 ident has an orange animated talking slug that says "oh yes". It also shows big letters of "three" in the background. This is ident doesn't convey to the younger audience of around (18-25), it makes it seem as though it is for a much younger audience due to the animated slug. It also has very dull colours which isnt very comedic or exciting. This ident also gives the impression that the channel is a comedic channel for a much younger audience as it is slow paces and therefore less exciting for the target audience of young adults.
Whereas the current ident shows blocks with animated lights flashing across them. It has very up beat music thats almost club-type. The BBC three logo appears in lights as a man says "three". This current ident has bright colours on a black background which works with the club feeling music to give the audience a club vibe. It is fast paced and therefore more enjoyable and exciting for the audience to watch. The more current bbc 3 ident is far more successful as it appeals to the target audience much more clearly.

The 2009 cheerleaders 4 Music channel ident is also very different to the more current 4 Music idents, especially the 'club entrance' ident.
The 2009 ident shows the sugarbabes as cheerleaders in a messy room jumping on the sofas. There is a lot of pink and white conveyed through the pom poms and the sofa. The music is also quite up beat and has a lot of the dj sounds. The audience is able to see what the channels name is through the little box in the corner with the logo on it. The can aslo quite easily tell that the channel plays recent music as it has the sugarbabes on the ident, they are lead to believe this as the sugarbabes were very big at that time. This ident gives the impression that this channel plays recent or popular music because of the music played in the background.
The current 4 music ident shows a boy and a girl dancing in a club street. The music is simlar to thhe old ident. This ident portrays to the audience that the channel plays pop music because of the clothes the dancers are wearing. It also gives the impression that the music played ont he channel is more recent or even the songs played in the clubs as it is the 'club entrance.
The more recent 4 music ident is far more successful as it portrays the type of music played on the channel.